Talliputiikki celebrated Black Friday in week 47 with discounts throughout the week, continuing until Monday 28.11. Black Friday week, in other words Black week, was Talliputiik's first major campaign and there were no expectations, let alone a point of comparison to the previous year.
All in all, Black week went very well, better than we could have expected. Orders came in and the discounts were pleasant. It was great to get to plan the campaign. Breeches and saddle blankets with ear hoods were particularly popular, but in addition to this, shirts and covers were found in their new homes.
Now we continue planning new campaigns and hunting for new products for the online store!
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